There are over 8.5 million Americans including my own mother who are living with tobacco-related illnesses. With this in mind “The Truth” saddled up a horse, found a cowboy with a hole in his neck as a result of smoking, and asked him to sing a little ditty…
Part of the “Truth” anti-smoking ads, a singin’ cowboy rides through the streets of NYC, mechanically intoning a cowpoke song through his tracheotomy voicebox.

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