Topic: American Stroke Association
Rebranding Represents a Strategic Shift to an Emotional Connection with Consumers
Dallas, TX – The American Heart Association and American Stroke Association unveiled Life Is Why, a new positioning focused on an emotional brand message and a concise answer to the question of why we do what we do.
The message: We believe everyone deserves to live a healthier, longer life. Why? Life. Life is why.
Life Is Why represents a strategic shift in branding for the American Heart Association and American Stroke Association.
Nashville, TN – As the mercury soars and cool water and shade becomes more precious than gold, the American Heart Association/American Stroke Association asks consumers to learn the signs of heatstroke, which differ from the signs of stroke.
“While heatstroke contains the word stroke and both are potentially life-threatening medical emergencies, stroke and heatstroke are not the same condition,” said Rani Whitfield, M.D., family practitioner and American Stroke Association spokesperson. «Read the rest of this article»
Dallas, TX – Sobering news at the end of American Stroke Month: costs to treat stroke are projected to more than double and the number of people having strokes may increase 20 percent by 2030, according to the American Heart Association/American Stroke Association.
In a statement published in Stroke, an American Heart Association journal, the association cites the aging U.S. population as the main reason for the increases and predicts that by 2030. «Read the rest of this article»
San Diego, CA – Hospitals that used key strategies, tools and approaches from the Target: Stroke initiative sped up treatment times, which was associated with fewer stroke patients having complications or dying, according to a science report presented at the American Stroke Association’s International Stroke Conference 2014.
American Stroke Association reports Blood Clot risk remains higher than normal for at least 12 weeks after Women deliver Babies
San Diego, CA – Women’s blood clot risk remains elevated for at least 12 weeks after delivering a baby — twice as long as previously recognized, according to a large study presented at the American Stroke Association’s International Stroke Conference 2014.
The chance of a blood clot rises during pregnancy, when platelets and other blood-clotting factors increase. «Read the rest of this article»
San Diego, CA – Exposure to common infections is linked to memory and brain function — even if the infections never made you ill, according to research presented at the American Stroke Association’s International Stroke Conference 2014.
Researchers found an index of antibody levels caused by exposure to Chlamydia pneumoniae, Helicobacter pylori, cytomegalovirus, and herpes simplex viruses 1 and 2 was associated with worse cognitive performance, including memory, speed of mental processing, abstract thinking, planning and reasoning ability. «Read the rest of this article»
San Diego, CA – Women don’t need to run marathons or do intense aerobics to reduce their stroke risk. Moderate-intensity exercise — such as brisk walking or playing tennis — may do the trick, according to research presented at the American Stroke Association’s International Stroke Conference 2014.
The study found that moderate exercise also helps offset the increased stroke risk seen with postmenopausal women taking menopausal hormones, but not completely. «Read the rest of this article»
American Stroke Association says there’s an alternative test better at finding potentially dangerous holes in the Heart
San Diego, CA – An alternative test for measuring blood flow to the brain detected a potentially dangerous hole within the heart of some patients with an unexplained stroke better than a standard test, according to late-breaking science presented at the American Stroke Association’s International Stroke Conference 2014.
American Stroke Association says Implanted Cardiac Monitor identifies Stroke risk better than traditional methods
San Diego, CA – A cardiac monitor about the size of a USB flash drive that’s implanted under the skin was six to seven times more likely to detect atrial fibrillation, an abnormal heart rhythm that’s a risk factor for stroke, according to a science report presented at the American Stroke Association’s International Stroke Conference 2014.
The monitor could help identify the 30 percent of ischemic strokes with no apparent cause. Ischemic strokes are caused by a clot in a blood vessel in or near the brain. «Read the rest of this article»
According to the American Stroke Association most people have access to stroke care, but few get recommended treatment
San Diego, CA – Four out of five people in the United States live within an hour’s drive of a hospital equipped to treat acute stroke — yet very few get recommended treatment, according to research presented at the American Stroke Association’s International Stroke Conference 2014. «Read the rest of this article»
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