Topic: CTIA

AT&T launches campaign to educate wireless customers on risks of texting while driving

September 30, 2009 |

New Campaign to Reach Millions through Handset and In-Store Communications, PSAs, Educational Web Site for Parents and Teachers, and Education for 290,000 AT&T Employees

Dallas – Text messaging has experienced a tenfold increase in the past three years*, according to CTIA — The Wireless Association. Unfortunately, this texting boom means that many may be tap-tapping away at perhaps the worst possible time: while driving.

Today, at the Detroit Economic Club, AT&T Chairman and CEO Randall Stephenson will announce AT&T’s commitment to address this issue through an initiative to communicate to wireless consumers, especially youth, on the dangers of texting behind the wheel.

“Texting has increasingly become the way to communicate for many people, and the urge to quickly read and respond — even while driving — can be tempting,” said Stephenson. “Our goal is to send a simple, yet vital, message to all wireless users: don’t text and drive.” «Read the rest of this article»

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