Topic: Jonah Lehrer
By Blayne Clements | August 1, 2009 |
So you think you are in control and make rational decisions? Think again. Scientists have only recently started to see how the brain works when we make decisions. Lehrer does a great job of communicating science’s most recent studies on decision making and the brain….and get this, he does it in layman’s terms and makes it interesting. I could not put the book down and at 265 pages, it’s a fast paced and cram packed read.
The book is reminiscent of Quirkology by Richard Wiseman. Like Quirkology, it is full of odd and interesting science experiments, such as – Why is an experiment with 4 year old child and a single marshmallow, the most accurate indicator of what that child’s IQ will be when they are 18? Except where Quirkology is mostly a collection of various odd scientific studies , Lehrer pinpoints studies done on how the brain makes decisions. «Read the rest of this article»
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