Topic: marketing

‘Promote Green’ offers eco-friendly marketing merchandise

June 23, 2008 |

Amanda Davis Weiss, owner and promotional marketing consultant, launched Promote Green this month in the Clarksville and the Fort Campbell/Hopkinsville, Kentucky areas.

Promote Green, a promotional marketing and logo merchandising firm, launches this month offering a full line of eco-friendly custom imprinted advertising specialties. Promote Green aims to give businesses an environmentally responsible alternative to the traditional promotional product.

While attending a local Earth Day celebration this April, Weiss remembers, “I heard the conservation message many times but saw little evidence of the message in the promotional products and giveaways handed out.” According to Weiss, reflection on the issue led to her realizing the need of a local entity enabling all businesses to easily purchase environmentally sound marketing products for everyday use. «Read the rest of this article»

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Florim USA donation to fund scholarships

June 19, 2008 |

Austin Peay State University recently received a financial gift from Florim USA to be used for scholarships. Florim USA has committed to fund annual scholarships in memory of its founder, Ing Giovanni Lucchese. The scholarships are for students majoring in marketing, computer science and chemistry.

Pictured (from left) are Aaron Taylor, APSU computer science student; Tim Swaw, Florim USA human resources manager; Dr. Bruce Myers, APSU computer science chair; APSU President Tim Hall; Dr. William Rayburn, director of the APSU School of Business; Giancarlo Adani, Florim USA vice president of operations; and Alex Silkowski, APSU marketing student. Not photographed is Kimberly Anderson, APSU chemistry student.

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Clarksville unveils new “Brand” as “Tennessee’s Top Spot!”

By Turner McCullough Jr. | April 12, 2008 |

Extensive research and consultation yields latest update to city’s world market projection.

In a well-attended reception on the fifth floor of the new Farmers and Merchants Bank Tower, Clarksville Mayor Johnny Piper jubilantly invited the guests to witness the unveiling of the city’s new brand. Branding is a marketing term that encompasses a municipality’s slogan and logo as a unified identity characteristic. The invited audience was filled with luminaries of all stripes, to include Jim Durrett, the Mayor’s Chief of Staff, State Senator Rosalind Kurita, Mayor Pro Temp Barbara Johnson, APSU President Tim Hall, City Council members Geno Grubbs, Deanna McLaughlin, Jim Doyle and Wayne Harrison, Arthur Bing of the Clarksville Transit Systems, C-MC Schools System Director Michael Harris, CPD Deputy Chief Frankie Gray, as well as Interim Co-City Attorney Tim Harvey.

Mayor Piper opened the reception with welcoming remarks and thanks to the members of the City Council’s Communications Committee which had worked so diligently on this project. Council members Deanna McLaughlin and Geno Grubbs gave the story of the development of this new brand. McLaughlin spoke of how the idea of a new brand came to be and development of the concept and focus which it should address. Grubbs added that committee members had worked through an extensive amount of public comment and input and then reviewed that data with the marketing firm of MMA Creative. Mayor Piper he was confident everyone would be impressive with the new brand/logo.

Council members Geno Grubs and Deanna McLaughlin address reception guests.

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