Topic: Marketing

The “Green” Movement

By Chris Jackson | July 25, 2009 |

It’s almost impossible not to hear the term “Green” on a daily basis. The earthy color has become a popular buzz word due to the Global Warming debate. Green energy, green jobs, green feelings, green practices, green (fill in the blank). I say enough already! I realize it’s not hip, fashionable or trendy to cast doubt upon this massive advertising campaign that is “Green” but frankly I’m sick of hearing it. Yes, we humans have not been kind to Mother Earth. There are many things we can do to reduce our impact on this planet. But if you really think the “Green” movement is solely about saving the environment, I have about 400 square miles of land in Hawaii to sell you. It is about “Green” as in cash baby, cha ching! «Read the rest of this article»

Sections: Commentary | 1 Comment »

2009 Tennessee Small Farm Expo & Small Farmer Recognition Program

July 16, 2009 |

Tennessee State University will host its Sixth Annual Small Farm Expo on Friday, July 31st at the TSU Agricultural Research and Education Center in Ashland City. Registration for the event which is sponsored by the School of Agriculture and Consumer Sciences will begin at 8:15 a.m. Tours will begin promptly at 8:45 a.m. and last until 11:45 a.m.

Our program will culminate with the Tennessee Small Farmer Recognition Program Luncheon which begins at 12:00 p.m. and concludes at 1:00 p.m. With the theme, “Small Farmers: The Heart of Tennessee,” this year’s expo will include general tours of the TSU Agricultural Research and Education Center as well as a host of experts and panels designed to help small farmers reduce spending and improve the marketing of their products. Speakers will include past winners of the Tennessee Small Farmers of the Year Awards. Hank and Cindy Delvin will talk about marketing organic vegetables and having a successful Community Supported Agriculture (CSA); Gayle and Jim Tanner will speak about their successes with goats and marketing goat cheese and other products locally; and Trace and Ty Owen of Owen Farms in Cheatham County will share their experiences in operating an Agricultural Tourism enterprise. «Read the rest of this article»

Sections: Events | No Comments

Earth’s Best Organics: Commercialism at its best via Sesame Street

By Beth Britton | September 14, 2008 |

Elle-girl and Elmo

Earlier this week while at Kroger I noticed some baby lotion in the clearance bend from Earth’s Best Organics. Since this was already a brand I use with Elle-girl’s foods, I thought I would try it. I’ve loved it! It’s true lavender, and smells yummy, and it goes on so smooth, unlike other thick lotions. Elle-girl, who has always hated getting rubbed down with lotion, also seemed to love it. She lays very still while I apply the lotion before bed, then she carries the bottle around the house during the day. I started to notice as she carried it around she would sing the Elmo song that she learns on Sesame St.

If you haven’t figured it out yet, we love Sesame Street and Elle-girl loves Elmo! National Public Television offers many great programs for Adults as well as children 24hrs a day. NPR boasts of being viewer sponsored and therefore they do not buy into selling lots of products through commercials on their station. As a parent, I appreciate that. «Read the rest of this article»

Sections: Arts and Leisure, News, Opinion | No Comments

The Clarksville Writer’s Conference: exploring writers and their work

By Debbie Boen | July 19, 2008 |

Writer Debbie Boen offers Clarksville Online readers a view of the participating authors in the recent Clarksville Writers Conference at APSU. Each author discusses the work, the ideas and influences of their writing, and suggestions for aspiring writers.

Barry Kitterman: Editor, playwright, professor of literature and author of The Baker’s Boy

Always exposing Clarksville to creative writing through his classes at APSU and the visiting writers series is Barry Kitterman. He told us the background of and read a passage in his book, The Baker’s Boy. It is a story set in Belize where we explore the world of a school teacher Tanner Johnson, who is in the Peace Corp. Taking the first steps into the school Tanner saw two boys fighting and it wasn’t even breakfast yet. He sees a boy disciplined by being beaten with a rope. The 15 boys in his class are wild birds suddenly in a cage when they are indoors. Out doors they re-energized as if fingers were in sockets. Tanner is a man who is painfully aware of his personal limitations and who, in present time, is incapable of being very responsible because of the doubt in himself. This is his story of how the past follows him. «Read the rest of this article»

Sections: Arts and Leisure, Education, Events, News | No Comments

Making ‘Cyberbabies’ is not child’s play

By Christine Anne Piesyk | July 7, 2008 |

Just when I became complacent, when I thought I’d seen everything…along comes “Make a Baby,” the newest and most appalling link to date on MySpace and other social websites. Yes. You read that right. “Make a Baby.”

I was happily checking out new postings on a young relative’s MySpace website when I stumbled upon this program, colorful centered on his page.  This application, though “not developed by MySpace,” is accessed through and used onMySpace, which should make it not just a parental freak out but a serious MySpace concern. Look up “Make a Baby” in search mode and you’ll find a blurb that says “Make babies [plural] with your friends. Clink the link below to start.” The site is run by Sibblingz and the link is http://www.bebo.com/makeababy. It was created in November, 2007. «Read the rest of this article»

Sections: Business, News, Opinion | 1 Comment »

‘Promote Green’ offers eco-friendly marketing merchandise

June 23, 2008 |

Amanda Davis Weiss, owner and promotional marketing consultant, launched Promote Green this month in the Clarksville and the Fort Campbell/Hopkinsville, Kentucky areas.

Promote Green, a promotional marketing and logo merchandising firm, launches this month offering a full line of eco-friendly custom imprinted advertising specialties. Promote Green aims to give businesses an environmentally responsible alternative to the traditional promotional product.

While attending a local Earth Day celebration this April, Weiss remembers, “I heard the conservation message many times but saw little evidence of the message in the promotional products and giveaways handed out.” According to Weiss, reflection on the issue led to her realizing the need of a local entity enabling all businesses to easily purchase environmentally sound marketing products for everyday use. «Read the rest of this article»

Sections: Business, News, Technology | No Comments

Florim USA donation to fund scholarships

June 19, 2008 |

Austin Peay State University recently received a financial gift from Florim USA to be used for scholarships. Florim USA has committed to fund annual scholarships in memory of its founder, Ing Giovanni Lucchese. The scholarships are for students majoring in marketing, computer science and chemistry.

Pictured (from left) are Aaron Taylor, APSU computer science student; Tim Swaw, Florim USA human resources manager; Dr. Bruce Myers, APSU computer science chair; APSU President Tim Hall; Dr. William Rayburn, director of the APSU School of Business; Giancarlo Adani, Florim USA vice president of operations; and Alex Silkowski, APSU marketing student. Not photographed is Kimberly Anderson, APSU chemistry student.

Sections: Education, News, Technology | No Comments

Clarksville unveils new “Brand” as “Tennessee’s Top Spot!”

By Turner McCullough Jr. | April 12, 2008 |

Extensive research and consultation yields latest update to city’s world market projection.

In a well-attended reception on the fifth floor of the new Farmers and Merchants Bank Tower, Clarksville Mayor Johnny Piper jubilantly invited the guests to witness the unveiling of the city’s new brand. Branding is a marketing term that encompasses a municipality’s slogan and logo as a unified identity characteristic. The invited audience was filled with luminaries of all stripes, to include Jim Durrett, the Mayor’s Chief of Staff, State Senator Rosalind Kurita, Mayor Pro Temp Barbara Johnson, APSU President Tim Hall, City Council members Geno Grubbs, Deanna McLaughlin, Jim Doyle and Wayne Harrison, Arthur Bing of the Clarksville Transit Systems, C-MC Schools System Director Michael Harris, CPD Deputy Chief Frankie Gray, as well as Interim Co-City Attorney Tim Harvey.

Mayor Piper opened the reception with welcoming remarks and thanks to the members of the City Council’s Communications Committee which had worked so diligently on this project. Council members Deanna McLaughlin and Geno Grubbs gave the story of the development of this new brand. McLaughlin spoke of how the idea of a new brand came to be and development of the concept and focus which it should address. Grubbs added that committee members had worked through an extensive amount of public comment and input and then reviewed that data with the marketing firm of MMA Creative. Mayor Piper he was confident everyone would be impressive with the new brand/logo.

Council members Geno Grubs and Deanna McLaughlin address reception guests.

«Read the rest of this article»

Sections: Business, News | 1 Comment »

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