Topic: Media Mythmakers

Stop drunk driving with a red ribbon?

By Blayne Clements | December 18, 2007 |

Mothers Against Drunk Driving (MADD) was founded in 1980 with the mission “…to stop drunk driving and support the victims of this violent crime. ” That’s a big, if not impossible goal, “to stop drunk driving”.

One way MADD is trying to stop drunk driving this holiday season is through their “Tie One on for Safety” campaign. According the the Leaf Chronicle (12.10.07), the Tennessee office of MADD is distributing over 10,000 red ribbons state-wide to raise drunk driving awareness. According to the article, the red ribbon campaign has three stated goals

1. “high visibility of officers, meaning many officers on patrol,
2. sobriety checkpoints
3. and more ignition interlock vehicles, which requires a driver to breathe into a register to prove they are sober before the vehicle can start.”

Goals one and two appear redundant, but that is beside the point. The article does not explain how the display of red ribbons assists in accomplishing the campaigns stated goals.

«Read the rest of this article»

Sections: Issues, News, Opinion | 4 Comments