Pert Plus® and Minor League Baseball™ (MiLB™) Donate 75,000+ Samples of Shampoo to Storm Relief Shelters in Alabama, Tennessee and Georgia

June 1, 2011 |

Pert Plus will partner with area MiLB™ teams and disaster relief shelters to provide flooding and tornado victims with a supply of shampoo

Danbury, CT – Pert Plus, the official shampoo of select Minor League Baseball teams, is teaming up with several of those teams to donate packettes of Pert Plus 2-in-1 shampoo and conditioner to victims of recent natural disasters in the south and Mississippi River Valley. More than 75,000 packettes will be shipped to the Birmingham Barons, Huntsville Stars, Memphis Redbirds, Nashville Sounds, Rome Braves, Springfield Cardinals and Mississippi Braves for distribution among local shelters and relief organizations in their areas.

“We’re proud to lend support to the relief efforts currently underway across parts of the country that have been affected by recent disasters,” said Rick Cutler, marketing director for Pert Plus. “Leveraging our recent partnership with Minor League Baseball offered the best way to distribute product quickly and to get it in the hands of those who are in need.”

Tennessee, Georgia, and Mississippi have all been victimized by heavy flooding, while Alabama and Missouri were hit hard by recent tornadoes. Representatives from the local MiLB teams will be delivering the shampoo samples to organizations such as the American Red Cross, who have identified toiletries as one of their biggest needs.

“Minor League Baseball clubs take great pride in being good citizens within the communities in which they reside,” Minor League Baseball’s Vice President of Sales and Marketing Rod Meadows said. “We feel an overwhelming responsibility to assist those we recognize as being in need, including the victims of these natural disasters. Through this relationship with Pert Plus and our combined efforts, we believe that goal will be accomplished.”

The donation is in support of the sponsorship between Pert Plus and Minor League Baseball involving 20 MiLB teams. Pert Plus 2-in-1 shampoo and conditioner, known for helping users get great, healthy looking hair without the hassle, can be found in the locker rooms of MiLB teams across the country.

For more information about Pert Plus, visit www.facebook.com/pert2in1 and www.pertplus.com. 

About Idelle

“Pert Plus is distributed by Idelle Labs Ltd., a division of Helen of Troy Limited (NASDAQ, NM: HELE), based in El Paso, TX. Idelle Labs manufactures and distributes personal care products including PERT Plus, Infusium, Brut, and Sure in the United States and Canada. 

About Minor League Baseball

Minor League Baseball, headquartered in St. Petersburg, FL, is the governing body for all professional baseball teams in the United States, Canada, Venezuela, and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. The Mexican League and Mexican Academy are also members of the organization, but are not affiliated with any MLB clubs. Total membership includes 20 leagues and 246 clubs.

Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at our ballparks. In 2010, the 176 clubs that charge admission attracted more than 41.4 million fans to their ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901.

For more information about Minor League Baseball, visit www.milb.com ; www.facebook.com/minorleaguebaseball ; www.twitter.com/MinorLeagues

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