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ShopSmart Poll: 81% of Women Own At Least One Swimsuit45% Say It’s Hard to Find One That Fits Right
“Bathing suit shopping can definitely be daunting,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “According to our poll, the average woman owns 3 suits as compared to 7 pairs of jeans and 17 pairs of shoes. Bathing suit shopping is a more difficult process, but if you take your time and shop for your body, you’ll be sure to love the results.” Shopping For the Right Suit
The Challenges of Finding the Right Suit
ShopSmart Shoe Poll MethodologyThe Consumer Reports National Research Center conducted a telephone survey of a nationally representative probability sample of telephone households. 1,009 interviews were completed among women aged 18+. Interviewing took place over March 31st – April 4th, 2011. The margin of error is +/- 3.1% points at a 95% confidence level. Buying for Your Body TypeAre you an hourglass, apple or pear? Read on to see which suits and styles will work best for you.
About ShopSmart magazineLaunched in Fall 2006 by Consumers Union, publisher of Consumer Reports, ShopSmart draws upon Consumer Reports’ celebrated tradition of accepting no advertisements and providing unbiased product reviews. The magazine features product reviews, shopping tips on how to get the most out of products and “best of the best” lists. ShopSmart is ideal for busy shoppers who place a premium on time. ShopSmart has a newsstand price of $4.99 and is available nationwide at major retailers including Barnes & Noble, Wal-Mart, Borders, Kroger, Safeway and Publix. ShopSmart is available by subscription at www.ShopSmartmag.org. ShopSmart is now available 10 times a year. Subscribe at www.ShopSmartmag.org. SectionsNewsTopicsConsumer Reports, LIsa Lee Freeman, Poll, ShopSmart, women |
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