Reston, VA – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in April with 66.5 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4 percent (up 0.1 percentage points) and Yahoo! Sites with 13.5 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
| comScore Explicit Core Search Share Report* April 2012 vs. March 2012 Total U.S. – Home & Work Locations Source: comScore qSearch |
|||
| Core Search Entity | Explicit Core Search Share (%) | ||
| Mar-12 | Apr-12 | Point
Change |
|
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.4% | 66.5% | 0.1 |
| Microsoft Sites | 15.3% | 15.4% | 0.1 |
| Yahoo! Sites | 13.7% | 13.5% | -0.2 |
| Ask Network | 3.0% | 3.0% | 0.0 |
| AOL, Inc. | 1.6% | 1.6% | 0.0 |
*”Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.
17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.
| comScore Explicit Core Search Query Report April 2012 vs. March 2012 Total U.S. – Home & Work Locations Source: comScore qSearch |
|||
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Mar-12 | Apr-12 | Percent
Change |
|
| Total Explicit Core Search | 18,358 | 17,106 | -7% |
| Google Sites | 12,187 | 11,374 | -7% |
| Microsoft Sites | 2,808 | 2,638 | -6% |
| Yahoo! Sites | 2,523 | 2,311 | -8% |
| Ask Network | 555 | 511 | -8% |
| AOL, Inc. | 285 | 271 | -5% |
“Powered By” Reporting
In April, 68.7 percent of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9 percent of searches were powered by Bing.
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