Washington, D.C. – American Heart Association CEO Nancy Brown issued the following comments today on a new study released by the Centers for Disease Control and Prevention on “Tobacco Use in Top-Grossing Movies — United States, 2010–2016:”
“Based on previous trends, we thought tobacco use in film would soon play its final scene. This latest CDC study indicates a troublesome plot twist.
The fact that there’s been a 43 percent increase of tobacco depictions in PG-13 movies is alarming. Just one scene with his or her favorite actor lighting up could be all it takes to prompt a young person to start smoking.
According to the Surgeon General, kids exposed to tobacco imagery in movies are two to three times more likely to take up this deadly habit than their peers.
As this study points out, there are fewer movies made these days, but you can watch them anywhere — on demand, on your tablet and on your smart phone. Easier access, coupled with a growing number of tobacco images in film, means more and more young people will be put at risk of a lifetime addiction, disease and possibly an early death.
Film scenes that glamorize smoking in any way should be struck from all movie scripts. But if they do make it to the final cut, the films should have an ‘R’ rating so that they are not marketed to our children.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke.
About the American Stroke Association
The American Stroke Association is devoted to saving people from stroke — the No. 2 cause of death in the world and a leading cause of serious disability. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat stroke. The Dallas-based association officially launched in 1998 as a division of the American Heart Association. To learn more or to get involved, call 1.888.4STROKE or visit StrokeAssociation.org. Follow us on Facebook and Twitter.
The American Heart Association/American Stroke Association receives funding mostly from individuals. Foundations and corporations donate as well, and fund specific programs and events. Strict policies are enforced to prevent these relationships from influencing the Association’s science content.
Financial information for the American Heart Association, including a list of contributions from pharmaceutical companies and device manufacturers, is available at http://www.heart.org/corporatefunding