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NASA partners with American Girl to inspire children about Science, Technology, Engineering and Math (STEM)

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NASA - National Aeronautics and Space AdministrationWashington, D.C. – NASA is collaborating with a well-known doll and book company to inspire children to dream big and reach for the stars.

Through a Space Act Agreement, NASA partnered with American Girl to share the excitement of space with the public, and in particular, inspire young girls to learn about science, technology, engineering and math (STEM).

NASA provided the company subject matter experts for their advisory board, provided input for an upcoming book series, and also reviewed merchandise as it was developed for a new STEM-inspired character to ensure authenticity and adherence to agency graphic and media usage standards.

Megan McArthur, NASA astronaut who serves on the advisory board for American Girl’s new STEM-inspired character, says she always wants to encourage girls and boys to pursue their dreams, no matter how big. McArthur, seen here during a space shuttle mission, dreamed of being an astronaut since she was a teenager. (NASA)
Megan McArthur, NASA astronaut who serves on the advisory board for American Girl’s new STEM-inspired character, says she always wants to encourage girls and boys to pursue their dreams, no matter how big. McArthur, seen here during a space shuttle mission, dreamed of being an astronaut since she was a teenager. (NASA)

In addition to technical advice, NASA provided imagery and content for a new American Girl app and educational website. The app and website will offer children space simulations, educational quizzes, challenges, and more.

“It is so important to find exciting new ways to inspire our next generation of space explorers,” said Megan McArthur, NASA astronaut who serves on the project’s advisory board. “I always want to encourage girls and boys to pursue their dreams, no matter how big, and I think it helps to show how those dreams can become reality for any kid.”

NASA provided American Girl subject matter experts including input for an upcoming book series for a new STEM-inspired character.American Girl is known for their series of dolls created to encourage girls to think about who they want to be when they grow up. The focus of the collaboration is the Girl of the Year doll for 2018, an 11-year-old aspiring astronaut named Luciana who wants to be the first person to put boots on Mars.

As NASA’s human spaceflight focus shifts to deep space, including a return to the Moon, and ultimately, Mars, the collaboration with American Girl is timely.

The partnership with American Girl affords NASA an opportunity to educate through Luciana’s story the value of learning from mistakes, teamwork and remaining goal-oriented even through challenging moments. Luciana’s experiences may be familiar for many of the Women@NASA, including astronauts like Megan, who have overcome obstacles to pursue their dreams.

NASA will need talented scientists, engineers, and astronauts in the future as the agency returns to the Moon and paves the way for human exploration deeper into the solar system, including Mars. As a world leader in science, aeronautics, space exploration and technology, NASA has a diverse mission that demands talent from every corner of America, and every walk of life.

The agency will work with American Girl and others on education and public outreach activities in the New Year to share the excitement of space and encourage STEM careers.

For more about NASA’s astronauts, visit: www.nasa.gov/astronauts.

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