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Topic: Bambi

Smokey Bear Reunites with Disney’s Bambi to Remind Americans ‘Only You Can Prevent Wildfires’


New PSAs Debut in Time for Fire Prevention Week

Smokey BearNew York, NY – The Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention. 

The new PSAs feature characters and scenes from Disney’s Bambi and communicate Smokey Bear’s enduring message, “Only You Can Prevent Wildfires.” Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear’s debut in the campaign later that year.  The new ads are being distributed to media outlets nationwide to coincide with Fire Prevention Week (October 3rd-9th).

Only You Can Prevent Wildfires

Only You Can Prevent Wildfires

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