Clarksville, TN Online: News, Opinion, Arts & Entertainment.


Topic: Better Homes and Garden Magazine

Better Homes and Garden Real Estate Hometown Connection brings a new focus to area real estate market

 
Maurice Vaughn, owner of Better Homes and Garden Real Estate Hometown Connection in Clarksville.

Maurice Vaughn, owner of Better Homes and Garden Real Estate Hometown Connection in Clarksville.

Clarksville, TN – Like many other industries the real estate business has undergone major changes since the rise of the Internet. Local Realtor Maurice Vaughn who has over 28 years of experience in the business had come to see the writing on the wall. Businesses had either adapt their business models to utilize the new technology, or face extinction.

Keeping up with constantly changing technology is expensive, which can put it out of the reach of many small businesses. So to enable his reality company to continue to succeed, Vaughn partnered with the Realogy Corporation who signed a licensing deal in October 2007 with the Meredith Corporation to use the Better Homes and Gardens brand to market real estate.

In just one year Vaughn’s company “Better Homes and Garden Real Estate Hometown Connection,” has risen to become one of the top three real estate companies in Clarksville-Montgomery County. “We started out with 7 agents, and in just a year we now have 64, a growth of 800%.”

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