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Topic: Jonah Lehrer

Book Review: “How We Decide” by Jonah Lehrer

 

How we decideSo you think you are in control and make rational decisions? Think again. Scientists have only recently started to see how the brain works when we make decisions. Lehrer does a great job of communicating science’s most recent studies on decision making and the brain….and get this, he does it in layman’s terms and makes it interesting. I could not put the book down and at 265 pages, it’s a fast paced and cram packed read.

The book is reminiscent of Quirkology by Richard Wiseman. Like Quirkology, it is full of odd and interesting science experiments, such as – Why is an experiment with 4 year old child and a single marshmallow, the most accurate indicator of what that child’s IQ will be when they are 18? Except where Quirkology is mostly a collection of various odd scientific studies , Lehrer pinpoints studies done on how the brain makes decisions. «Read the rest of this article»

 



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