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Consumer Reports’ Tests of Fiber-Rich Cereals gives Walmart and Target Store Brands High Marks for Taste


Bear Naked Fruit and Nut granola only cereal deemed “excellent” for taste; Four offerings from Kellogg’s and Post were both tasty and nutritious

Consumer ReportsYonkers, NY – In Consumer Reports’ latest tests of cereals, two store brands, Market Pantry Frosted Shredded Wheat (Target) and Great Value Raisin Bran (Walmart), tasted Very Good and were deemed CR Best Buys, beating out name-brand products from Kellogg’s and Post. Of the 26 cereals tested, most of them rich in fiber, more than two-thirds were Very Good or Excellent in taste. «Read the rest of this article»

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