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Murfreesboro, TN – Severe winter weather can touch many areas that wouldn’t normally have to deal with it. Historically bad weather means the potential to be stranded on the road rises exponentially.
Nearly all drivers could improve what is in their trunk to be better prepared for roadside emergencies. A survey by State Farm and KRC Research shows two-thirds of drivers (67 percent) had some sort of “junk” in their trunk ranging from car detailing equipment to toys and used food or drink containers.Additionally, drivers shared a variety of strange “junk” items in their trunk including an old gorilla costume to an inflatable sheep to a wedding dress. Getting rid of the “junk” (non-emergency supplies) and adding the right supplies will help people deal with the unexpected and get back on the road.
When it comes to being prepared for roadside emergencies, men are more likely than women to have at least one of the essential supplies in their trunk according to the survey. Essentials include jumper cables (64 percent of men vs. 53 percent of women), a flashlight (62 percent of men vs. 48 percent of women), and a first aid kit (47 percent of men vs. 40 percent of women). Men are also more likely than females (81 percent to 53 percent, respectively) to check their vehicle’s emergency supplies.
“Even on a relatively short trip, you can find yourself stranded for several hours. Whether it’s because of a flat tire, an empty fuel tank or treacherous conditions like ice or fog, it’s important to be prepared,” said John Nepomuceno, auto safety research administrator from State Farm. “These new findings highlight the importance of having the right emergency equipment so you can safely get back on the road sooner.”
Who has the most “junk?”
Only five percent of drivers carry all recommended items
Drivers need to check emergency car supplies
“Ensuring that the roadside emergency equipment in your vehicle works properly is often overlooked,” Nepomuceno says. “In fact, according to the State Farm survey, a majority of drivers with emergency car supplies are putting themselves at risk by failing to regularly check that their equipment is working properly. The only thing worse than getting a flat tire is finding out that your spare is also flat.”
For additional information and emergency roadside tips, visit http://st8.fm/I4W.
The study was an online survey designed and conducted by KRC Research on behalf of State Farm from October 25th to November 3rd, 2013. In all, 1,000 drivers among a demographically representative U.S. sample of adults 18 years of age and older were surveyed. All respondents were required to have a valid U.S. driver’s license to participate in the survey. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
About State Farm
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home, life and health policies in the United States and Canada, and nearly 2 million bank accounts.
Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 44 on the Fortune 500 list of largest companies.
About KRC Research
KRC Research is a full-service research firm that specializes in the kind of research needed for effective communications—communications that reach, engage and persuade. A unit of the Interpublic Group of Companies (NYSE: IPG), KRC Research offers the quality and custom service of a small firm along with the reach of a global organization.
For over 30 years, KRC Research has worked on behalf of corporations, governments, not-for-profits and the communications firms that represent them. Staffed with market research professionals from the worlds of political campaigns, consumer marketing, journalism and academia, we are flexible, practical, creative, knowledgeable and fast, combining sophisticated research tools with real-world communications experience.
For more information, visit www.krcresearch.com
Topicscold weather, Emergency Road Kit, Insurance, Murfreesboro TN, State Farm, Winter Weather
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