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Fresh Coat Painters opens in Clarksville


Clarksville, Tn – When Rich Whitaker left the military after 25 years, he was faced with an important question: what should he and his wife Cheryl do now? The answer: open Fresh Coat Painters of Clarksville.

“I was transitioning from a career in the Army and we were looking to open a home service business with a reputation for high standards and professionalism. Fresh Coat was appealing because the business affords us the opportunity to serve the community by helping homeowners add value to their house while making it feel more like a home,” Rich said.

Rich Whitaker opens Fresh Coat Painters of Clarksville (photo courtesy Strategic Franchising Systems)

Rich Whitaker opens Fresh Coat Painters of Clarksville (photo courtesy Strategic Franchising Systems)

Fresh Coat offers professional residential and commercial painting services including interior and exterior painting, wood staining and refinishing, wallpaper  removal and many other services for nearly every protective coating application. They use quality, environmentally safe materials and offer a live 24/7 customer service center, online scheduling and free detailed quotes. Fresh Coat Painters of Clarksville serves Clarksville, Hopkinsville, Fort Campbell, Woodlawn, Pleasant View and the surrounding area.

Rich is looking forward to bringing a new level of customer service to the painting industry in the Clarksville community.

“We’ll take the pain out of painting.   Finding a painting company that will answer their business line or return a call can sometimes be a frustrating experience by itself.  When customers call Fresh Coat Clarksville, they’ll talk to our customer service center and have an appointment for me to look at the job within minutes.  And, I guarantee that we’ll be on time and the job will be done right,” Rich said.

In addition to the 24-hour service, Fresh Coat offers a 3-3-3 pledge, which means that customers’ calls are answered by a live person within three minutes, a free quote is delivered within three days (customer schedule permitting) and the job will start no later than three weeks from the day of quote.

Instead of using sub-contractors, Fresh Coat hires full-time painters to do the work, which Rich knows will make a difference to people in the Clarksville area.

“We will hire some of the area’s most talented painters and provide them a full-time job with benefits. With great, on-staff painters and Fresh Coat Clarksville’s commitment to quality, we’ll raise the level of quality and consistency for the painting trade in our area,” he said.

Rich and Cheryl met in their hometown of Island, Kentucky and have been married for 26 years.  They have three children Truman, Andrew, and Catherine and make their home in east Clarksville.

Fresh Coat was founded in 2004 as part of Strategic Franchising Systems. In the last year, Fresh Coat has been included in the Bond’s Top 100 and named to Entrepreneur Magazine’s Franchise 500 list. Fresh Coat also is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran.

To learn more about what Fresh Coat of Clarksville can do for your home or business, call 931-266-0385, email or visit




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