A Challenging Business Climate For Real Estate Firms Creates An Opportunity For PCMS Consulting To Take The Crye-Leike, Realtors Brand Into New U.S. Markets
Atlanta, GA – PCMS Consulting is proud to announce a new partnership with Crye-Leike Realtors to assist the company in growth strategies to expand its franchise operation in multiple states. PCMS has business development personnel currently servicing over 20 states and plans to leverage Crye-Leike’s already strong southern states footprint with the objective of affiliating existing real estate sales firms with the company’s franchise arm.
“Our company has its roots in the real estate franchise business and we are excited to put that expertise to work for one of the largest companies in the country as well as one that has an outstanding reputation in the South,” said Jose Perez, President of Atlanta-based PCMS Consulting. “We are beginning our efforts in Tennessee, Crye-Leike’s backyard, where we can continue to expand their presence throughout the state with quality conversions of existing companies as we simultaneously look for opportunities with other strong operators in neighboring states.”
Perez believes with a renewed focus on franchising, Crye-Leike will utilize methods perfected by PCMS to identify, qualify, and affiliate companies ideally suited to become a new franchise. Crye-Leike’s Cofounder & CEO Harold Crye looks forward to taking advantage of the many tools and systems available through a partnership with PCMS to gain a competitive advantage in the market.
“We have seen a tremendous amount of real estate company consolidation in the last couple of years across the company’s southern U.S. region – with several independent and competitor franchise firms joining Crye-Leike,” said Crye. “I see home sales in our primary and secondary markets will continue to fluctuate up and down for another couple years forcing some firms to seek out a company’s like ours to help sustain them, their business and clients.”
Crye-Leike Franchises, Inc., a division of Crye-Leike, REALTORS began real estate franchising operations in 2000. Since the division’s establishment a total of 30 real estate companies have joined the Crye-Leike franchise network. Crye-Leike franchises are currently located in states throughout the South including Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, and Tennessee.
“In the current economic environment, Crye-leike has a huge advantage across its southern U.S region in the way it supports its sales force with technology and marketing while some of the larger players have actually reduced support,” said Perez. “Because Crye-Leike is a regional company with hubs in Atlanta, Chattanooga, Nashville, Memphis, Little Rock and Northwest Arkansas, a franchisee can get much more ‘hand holding’ and live support than they can from some other franchise organizations.”
In spite of difficult market conditions for home sales heading into the 3rd quarter of 2009, both Perez and Crye are convinced the timing is right to aggressively pursue unaffiliated real estate firms to become a Crye-Leike franchise.
“We’ve seen our share of challenging home sales markets in our 32 years in business but clearly we are at a critical juncture and my hope is we can provide quality branding and support to smaller firms currently struggling to adapt to the new real estate brokerage paradigm,” said Crye. “We are excited about our new relationship with PCMS and the years of real estate and franchise knowledge they bring to the table to help us collectively reach out to accomplish our goals.”
About Crye-Leike Realtors
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike®, the nations 6th largest real estate company, has a network of more than 3,000 licensed sales associates based out of more than 120 corporate and franchise offices located through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2008, Crye-Leike attained a sales volume in excess of $4.2 billion with 25,871 homes sold.
About PCMS Consulting
PCMS Consulting is a full service real estate consulting, management, and sales organization specializing in real estate brokerage and franchisor growth related issues. PCMS was founded in 2007 and delivers a portfolio of cost-efficient consulting services and related products that leading companies require for maintaining and enhancing their market position and profitability. The organization is led by founder and President Jose Perez who has compiled a veteran, forward-thinking team of consultants, business development personnel, and innovative industry product vendors and franchisors to assist clients as they seek to “reinvent” their companies in a dramatically changing environment. For more information visit www.pcmsconsulting.com and www.pcmsconsulting.com/pcms/blog/.