Nashville, TN – Tennessee Governor Bill Lee and country superstar Brad Paisley are teaming up to launch “Tennessee on Me” a nationwide campaign to promote Tennessee tourism. “On me” offers 10,000 free airline vouchers to four key Tennessee airports – Nashville, Memphis, Chattanooga, and Knoxville – with the purchase of a 2-night stay at TennesseeOnMe.com.
The new tourism campaign was announced by Paisley today on Twitter following banter about his new single “City of Music” which inspired the campaign.
“Tennessee is known around the world for its music, scenic beauty, and iconic attractions,” said Tennessee Governor Bill Lee. “We’re ready for people to come back to Tennessee ‘on me,’ to enjoy live music all over the state created by our talented musicians and songwriters like Brad Paisley.”
“‘City of Music’ is a love letter to Nashville and a tribute to all the pilgrims that come to this great city,” said superstar Brad Paisley. “I’m more excited than ever that live music is back in Tennessee– and bigger than ever.”
Governor Lee’s budget designated $2.5 million to promote tourism through $250.00 digital gift cards from Delta Airlines, American Airlines, and Southwest Airlines for travel to Tennessee.
While participants will fly into four major airports, tourism across the state is encouraged. Find travel inspiration and trip ideas at tnvacation.com. More than 60 hotels are participating in the campaign.
Plan a trip, Book a Stay, Claim a Voucher
- Visitors must book a 2-night minimum stay at participating hotels, including at least one night of the stay between Sunday-Wednesday.
- The visitor will choose their destination city (Nashville, Memphis, Chattanooga, or Knoxville), their hotel of choice in the city, and which airline voucher they prefer (Delta, American, or Southwest Airlines).
- Visitors can book from July 5th – September 15th, 2021, and must travel between July 11th – December 30th, 2021.
- All promotion reservations can be booked through www.TennesseeOnMe.com, which details FAQs, restrictions, and additional information.
- All hotel package reservations are pre-paid at time of booking and are non-refundable.
- One airline voucher is available per hotel package (not per person). Other terms and conditions apply.
Tourism is the state’s second-largest industry and is experiencing a resurgence as hotels, restaurants, and attractions are seeing their highest growth since the pandemic. Tourism generated $23 billion in domestic and international travel spending, resulting in $1.92 billion in state and local tax revenue in 2019.
Tourism is vital to restoring the state’s economic health and recovery and this campaign will help fuel travel and visitor spending to the state.
Sample tweet: Your music-filled vacation is now playing! Tennessee has 10,000 airline vouchers up for grabs at TennesseeOnMe.com #TNonMe #NowPlayingTN
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About the Tennessee Department of Tourist Development
Tennessee is the home of the blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll-delivering an unparalleled experience of beauty, history, and family adventure, infused with music that creates a vacation that is “The Soundtrack of America. Made in Tennessee.”
Explore more at tnvacation.com and join other Tennessee travelers by following “tnvacation” on Facebook, Twitter, Pinterest, Instagram, and YouTube or “Tennessee” on Snapchat.